Yes, it would a ‘proper’ Diablo game, as much as the Switch version is, but on mobile no-one would buy it or play it. Yet at a high level, the financial numbers place that decision in stark context.Īlthough technically possible, there is no point releasing a paid version of Diablo (say the Nintendo Switch version of Diablo III) on mobile.
That’s a long introduction for an article considering Blizzard’s announcement of Diablo Immortal an F2P mobile game set in the signature action-RPG universe, which is now in development with Blizzard’s long-term Chinese partner NetEase. So, you don’t have to be a brainiac to see why 10 years on from the Apple App Store’s launch, mobile F2P games, especially those that appeal to the Greater China audience - China, Hong Kong, Taiwan etcetera - continue to top the list for games companies looking for growth. As you’d expect, a decent chunk comes from the mobile-heavy markets of China, South Korea and Southeast Asia more generally. At least that’s what market intelligence outfit Newzoo’s data tells us.ĭrilling down into those numbers, it’s clear the vast majority of this growth has - and continues to come - from mobile games. That trajectory is predicted to continue, taking the market’s total value to $180 billion in 2020. Free-to-play games accounted for over 85 per cent of game sector growth in the five years between 20.
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